CPEx logo

CPEx

The Creator

to nejlepší z českého RTB

Advertising·Advertising Exchange·cpex.cz

Serves Online media publishers

Open SansInnovativeProfessionalReliableCollaborative11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

TransparencyEfficiencyPartnershipQuality

Color Intelligence

CPEx anchors on a vivid Red (#e31114) as their primary brand signal, paired with Red (#fce5e6), and accented by Red. The palette leans warm — inviting and energetic.

#e31114

Primary

#fce5e6

Secondary

#f8c0c1

Accent

#ea4c4f

Accent

#f0a2a3

Accent

#f1898a

Accent

warm palette(6w/0c)Red

Typography

Headings set in Rajdhani (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
RajdhaniHeadingsSans Serif

Logo Anatomy

CPEx uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderngeometric

Brand Character

CPEx is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
80%
Technicality
75%
Formality
70%
Enthusiasm
60%
Urgency
50%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

RTBCzech Publisher Exchangereklamní plochy

Design Playbook

Photography

stock, business

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
twitterlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

CPEx is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CPEx. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderngeometric

Brand Codes

#e31113

Signature ColorSupporting

Bright red used in the logo and as a primary accent color.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency95%
Website
ActiveOccasional

CPEx

Acronym CodeSupporting

The brand is primarily known by its acronym.

Consistency100%
WebsiteSocial
ActiveOccasional

CPEx Font

Typography CodeSupporting

The CPEx logo uses a specific sans-serif font with a distinct 'X' character, which is also used in the website's headings.

Consistency90%
Website
ActiveOccasional

More brands in Advertising

Explore other brands in this industry to compare visual identities.