CRAFTBEER

The Innocent

Food & Beverage·Beer·craftbeerimport.cz

Serves Craft beer enthusiasts

CatamaranAuthenticPassionateCommunity-focusedQuality-driven10/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

CraftsmanshipQuality IngredientsCustomer SatisfactionInnovation

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#dddddd

Accent

#acacac

Accent

#252525

Text

#626262

Accent

#080808

Text

#fefefe

Background

warm palette(6w/0c)Gray

Typography

Headings set in Grand Hotel (a handwritten style — projecting personality and human warmth), body in Catamaran (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Catamaran— BodySans Serif

Grand Hotel— HeadingsHandwritten

WooCommerce— UISans Serif

Logo Anatomy

CRAFTBEER uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

modernminimalist

Brand Character

CRAFTBEER is authoritative and decisive, energetic and passionate.

Enthusiasm

75%

Confidence

70%

Warmth

60%

Technicality

50%

Formality

40%

Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

CraftBeerImportpivovarůpivníkousky

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://craftbeerimport.cz

Built withWordPress

Social

instagramfacebook

Market Presence

Nationwide presence, headquartered in Brno, CZ.

Origin

Headquarters

Brno, CZ

Market Scope

national

Languages

CRAFTBEER is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CRAFTBEER. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Primary shape: abstract

Complexity50%

modernminimalist

Brand Codes

Dark Gray

Signature ColorSupporting

Used in the logo and website design to convey sophistication and quality.

Consistency70%

WebsiteSocial

ActiveOccasional

Grand Hotel

Typography CodeSupporting

Used for headings, providing a vintage and slightly playful feel.

Consistency70%

WebsiteSocial

ActiveOccasional

Výběr toho nejlepšího z poctivých malých a středních pivovarů

CatchphraseSupporting

Tagline used on the website.

Consistency70%

WebsiteSocial

ActiveOccasional

Beer Icon

Illustration Style CodeSupporting

A simple, white line drawing of a beer glass with overflowing foam, set against a black background.

Consistency90%

Website

ActiveOccasional

Bottle Cap Seal

Signature ShapeSupporting

A bottle cap shape with the words 'Finest Selection' and 'Craft Beer Import' inside.

Consistency80%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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