CRAX
The Innocent“Potřebujete drůbež, krůty nebo kachny?”
Serves Local farmers and consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
CRAX anchors on a muted Green (#515831) as their primary brand signal. The palette leans warm — inviting and energetic.
#62645c
Background
#515831
Primary
#fdfdfd
Background
#3d4c01
Background
#e3e4e6
Background
#444444
Text
Typography
Headings set in Archivo (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
CRAX uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CRAX is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
CRAX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CRAX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#3d4c01
Dark green used in the logo and website elements, conveying freshness and agriculture.
CRAX
The brand name is an acronym.
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