What Drives Them
Cropp emphasizes being fashionable and up-to-date with its 'new collection' focus, trendy personality, and high enthusiasm, making trendiness its core positioning.
Color Intelligence
The palette leans warm — inviting and energetic.
#000000
Background
#353534
Text
#605553
Background
#9b9b9b
Background
#797476
Background
#1f1817
Background
Typography
Cropp uses Inter across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Cropp uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Cropp is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible and urgent and action-driven.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
multinational, based in PL.
PL
multinational
x
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Cropp Green
The brand uses a distinctive green, #00b140, for its logo and key interactive elements.
Inter Font
The brand uses Inter font for headings and body text.
CROPP logo
The CROPP logo features a bold, sans-serif typeface with a slightly geometric and modern feel.
Youthful group portrait
The photography style features a group of young people in a dynamic and expressive pose, suggesting a youthful and energetic brand image.
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