PRIMEROS
The Outlaw“THE FIRST SEX POSITIVE GENDER FAIR CONDOM”
Serves Individuals who value inclusivity, sustainability, and fashionable design in sexual wellness products.
What Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
PRIMEROS anchors on a vivid Orange (#f24b0e) as their primary brand signal, paired with Orange (#eabd3d), and accented by Green. The palette leans warm — inviting and energetic.
#f24b0e
Primary
#fefefe
Background
#eabd3d
Secondary
#03c08d
Accent
#000000
Background
#602ba1
Accent
Typography
Headings set in Ladislav (a sans-serif — clean, modern, and optimized for digital), body in Alegreya Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PRIMEROS uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: Modern, Colorful, Playful.
Combination Mark
Abstract
Icon + Text
6/10
Brand Character
PRIMEROS is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Fashion, Lifestyle, Product-focused
Bright
Vibrant
Flat
Minimalist
Rounded
Balanced
Image Carousel
Digital Footprint
Built on Shopify, active on 2 social platforms.
Market Presence
Global presence, based in DE.
DE
global
en
PRIMEROS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PRIMEROS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: Abstract
Brand Codes
Gold
Used for accents and highlights, conveying a sense of luxury and sophistication.
Ladislav
Used for headings, providing a unique and stylish appearance.
THE FIRST SEX POSITIVE GENDER FAIR CONDOM
Tagline emphasizing inclusivity and fashion-forward design.
Queer High Couture Fashion Inspiration
Inspired by queer high couture fashion.
Primeros Script
The brand uses a distinctive, flowing script typeface for its logo and branding.
Rainbow Flag
The brand prominently features the rainbow flag, a symbol of LGBTQ+ pride and identity.
Glamorous Portraiture
The brand uses glamorous, high-fashion style portraiture in its website imagery.
Social Media Intelligence
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