Cult of the Road
The Innocent“Keep your wheel rollin'”
Serves Cycling enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
The palette leans cool — projecting trust and professionalism.
#000000
Background
#323435
Text
#c2c3c3
Background
#f8fafb
Background
#706f69
Background
#878887
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Cult of the Road uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Cult of the Road is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
action, outdoor
natural
vibrant
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Cult of the Road is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Cult of the Road. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#312e26
Dark brown color used for the background and some text elements, evoking a sense of adventure and the outdoors.
Source Sans 3
Modern and clean sans-serif font used for headings and body text.
Keep your wheel rollin'
Tagline emphasizing the spirit of adventure and exploration.
Cult of the Road logo
The logo features a circular emblem with stylized text and a central graphic, possibly a road or path, suggesting a sense of journey or exploration.
Skateboarding lifestyle
The photography style features a person with a skateboard, suggesting a connection to skateboarding culture and an active lifestyle.
Bear graphic
A graphic of a bear with the words "Cult of the Road" is printed on the back of a hoodie.
Social Media Intelligence
More brands in Retail
Explore other brands in this industry to compare visual identities.
