CWS
The Creator“Voor een gezondere en veiligere toekomst”
Serves Businesses seeking hygiene solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
CWS anchors on a vivid Pink (#eb0045) as their primary brand signal, paired with Pink (#c1063d), and accented by Pink. The palette leans warm — inviting and energetic.
#eb0045
Primary
#c1063d
Secondary
#f377c3
Accent
#241f20
Text
#890028
Accent
#65001e
Accent
Typography
Headings set in suisse_intlbold (a sans-serif — clean, modern, and optimized for digital), body in suisse_intlmedium (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CWS uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
CWS is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
stock, corporate
natural
full_color
flat
top
rounded
moderate
image_carousel
Digital Footprint
.
Market Presence
multinational, based in DE, communicating in 12 languages.
DE
multinational
nl, de, fr, hr, cs, hu, en, pl, ro, sk, sl, sv
CWS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CWS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
CWS Red
Used extensively in the logo, buttons, and accents throughout the website.
Suisse Intl
Used in various weights for headings and body text, creating a modern and professional look.
CWS block
The CWS logo is presented in a rectangular block with the letters 'CWS' in a bold, sans-serif font.
Split image
The image is split into two distinct halves, each showcasing a different aspect of CWS's services: hygiene and workwear.
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