
What Drives Them
Rises to the challenge. Inspires through competence and courage.
Color Intelligence
CYCLING BRNO anchors on a muted Yellow (#444132) as their primary brand signal, paired with Red (#a71e1a), and accented by Red. The palette leans warm — inviting and energetic.
#303030
Background
#444132
Primary
#a71e1a
Secondary
#a76b58
Accent
#cccccf
Accent
#a7a8a8
Accent
Typography
Headings set in Arial Black (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CYCLING BRNO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CYCLING BRNO is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WYSIWYG Web Builder.
Market Presence
Local market, based in CZ.
CZ
local
zh
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Logo Variants

Primary Raster
Primary LogoBrand Codes
#cc0000
Red color used for the logo and key elements, representing speed and energy.
Brno Cycling
Represents the cycling culture in Brno.
CYCLINGBRNO wordmark
The wordmark uses a bold sans-serif font with 'BRNO' in red, creating a distinctive visual element.
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