What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
AUTHOR anchors on a muted Blue (#cfd1dc) as their primary brand signal, paired with Yellow (#575744), and accented by Gray. The palette balances warm and cool tones.
#ffffff
Background
#cfd1dc
Primary
#262a2c
Text
#575744
Secondary
#8b8986
Accent
#abafb7
Accent
Typography
Headings set in fontTeuB (a sans-serif — clean, modern, and optimized for digital), body in fontTeuL (a sans-serif — clean, modern, and optimized for digital). 9 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTHOR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTHOR is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WooCommerce, active on 3 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for text and backgrounds, providing a serious and reliable feel.
Arial
Used for body text, ensuring readability and a professional appearance.
Action shots
Photos of bikes in action, often in outdoor settings.
Model Numbers
Bikes are identified by specific model numbers.
Author logo font
The 'AUTHOR' wordmark uses a bold, slightly italicized sans-serif font with a distinctive, modern feel.
Red 'A' circle
The logo features a red circle with a white 'A' inside, serving as a recognizable brand symbol.
Action cycling shots
The website uses dynamic photography of people cycling in scenic outdoor environments, emphasizing adventure and performance.
Social Media Intelligence
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