UNITED COLORS OF BENETTON
The EverymanServes Young adults and families
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
UNITED COLORS OF BENETTON anchors on a vivid Green (#059848) as their primary brand signal, paired with Green (#00ff01), and accented by Gray. The palette balances warm and cool tones.
#059848
Primary
#00ff01
Secondary
#596a5f
Accent
#d23174
Accent
#ec1c95
Accent
#000000
Background
Typography
Headings set in benetton (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UNITED COLORS OF BENETTON uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: bold, modern.
Wordmark
rectangle
Text
3/10
Brand Character
UNITED COLORS OF BENETTON is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
lifestyle, fashion
natural
vibrant
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
Built on demandware, active on 5 social platforms.
Market Presence
Global presence, based in IT, communicating in 12 languages.
IT
global
en, de, fr, es, el, it, pt, ru, tr, ja, ko, x
UNITED COLORS OF BENETTON is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UNITED COLORS OF BENETTON. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Benetton Green (#059848)
Used in the logo and as an accent color throughout the website.
UCB
Stands for United Colors of Benetton, sometimes used in marketing.
United Colors
The core of the brand name and a recurring theme in their messaging.
Benetton Logo
A green knit stitch-like symbol consisting of a circle atop an X shape.
Social Media Intelligence
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