MULTIVAC logo

MULTIVAC

The Creator
Packaging Machinery·Packaging Solutions·cz.multivac.com

Serves Food producers, pharmaceutical companies, medical device manufacturers

VideoJSReliability-nessinnovativereliableefficientglobal11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

Reliability-ness

MULTIVAC emphasizes dependability and uptime through their 'Best in Service' philosophy, global support network, and focus on maintaining and adapting existing packaging lines. This focus on consistent performance and minimizing disruption positions them as a reliable partner.

qualitycustomer focussustainabilitypartnership

Color Intelligence

MULTIVAC anchors on a muted Blue (#c9cdd5) as their primary brand signal, paired with Blue (#1e2d51), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#c9cdd5

Primary

#1e2d51

Secondary

#798197

Accent

#404868

Accent

#3b434b

Accent

#fdfdfd

Background

cool palette(1w/5c)Blue

Typography

Headings set in VideoJS (a sans-serif — clean, modern, and optimized for digital), body in myriad-pro (a sans-serif — clean, modern, and optimized for digital).

Aa
VideoJSHeadingsSans Serif
Aa
myriad-proBodySans Serif

Logo Anatomy

MULTIVAC uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, global.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

moderncorporateglobal

Brand Character

MULTIVAC is formal and professional, authoritative and decisive, technically detailed.

Confidence
79%
Technicality
78%
Formality
67%
Urgency
61%
Enthusiasm
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

obalová řešenízpracovatelská řešeníefektivitubezpečnost produktůřešení na míru

Design Playbook

Photography

product shots, industrial, application-focused

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

balanced

Hero Approach

video

Digital Footprint

Built on Next.js, active on 3 social platforms.

Built withNext.js
Social
facebooklinkedinyoutube

Market Presence

Global presence, based in DE, communicating in 31 languages.

Origin

DE

Market Scope

global

Languages

cs, x, en, de, fr, pt, es, sq, tr, nl, zh, hr, da, et, fi, ka, el, hu, he, it, ja, ko, ar, lt, nn, pl, sr, sk, sv, uk, vi

MULTIVAC is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MULTIVAC. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
StackedIconText

Primary shape: rectangle

Complexity60%
moderncorporateglobal

Brand Codes

Multivac Blue

Signature ColorSupporting

The specific shade of blue used in the logo and throughout the website: #0f1e46

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

VideoJS

Typography CodeSupporting

The primary font used for headings and UI elements.

Consistency80%
Website
ActiveOccasional

Modular Content Blocks

Ux Pattern CodeSupporting

The website uses a modular design with distinct content blocks for different solutions and industries.

Consistency70%
Website
ActiveOccasional

Industry-Specific Solutions

Naming ConventionSupporting

Solutions are often presented in the context of specific industries (e.g., 'Food Packaging Solutions', 'Pharmaceutical Packaging').

Consistency60%
Website
ActiveOccasional

Rounded Rectangle

Signature ShapeSupporting

The use of rounded rectangles as a design element, particularly in the cookie consent popup and the smart packaging graphic, is a recurring shape.

Consistency80%
Website
ActiveOccasional

Products & Business

multivac_world-map_NEU
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
Product 8

Showing 8 of 12 product images

More brands in Packaging Machinery

Explore other brands in this industry to compare visual identities.