What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
D97 JEANS s.r.o. anchors on Red (#df271c) as their primary brand signal, paired with Red (#e65b54), and accented by Red. The palette leans warm — inviting and energetic.
#df271c
Primary
#e65b54
Secondary
#d8a29f
Accent
#995652
Accent
#4e3736
Accent
#ffffff
Background
Typography
Headings set in Saira Semi Condensed (a sans-serif — clean, modern, and optimized for digital), body in CSR (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
D97 JEANS s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
D97 JEANS s.r.o. is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
D97 JEANS s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by D97 JEANS s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Deep Red
Used as a primary color for the website, conveying a sense of passion and style.
Saira Semi Condensed
Modern sans-serif font used for headings, providing a clean and professional look.
DENIM IS IMMORTAL
Tagline used throughout the website, emphasizing the brand's focus on timeless denim fashion.
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