Daikin
The CreatorServes Commercial and residential customers seeking advanced HVAC solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Daikin anchors on Blue (#50c3ef) as their primary brand signal, paired with Green (#6f8978), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#50c3ef
Primary
#6f8978
Secondary
#179ee1
Accent
#000000
Background
#ffffff
Background
#bec6c7
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Daikin uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, geometric.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Daikin is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product, industrial, lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
multinational, headquartered in Plzeň, CZ.
JP
Plzeň, CZ
multinational
cs
Daikin is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Daikin. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Light Blue
#51c4f0 used for primary buttons and accents, giving a modern and clean feel.
Open Sans
Used for body text, providing a clean and readable look.
100
Reference to 100 years of manufacturing experience.
Bearded Man
A bearded man with arms crossed is used as a recurring visual element.
Social Media Intelligence
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