Dan a Syn
The EverymanServes Individuals and families seeking reliable used vehicles and automotive services.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Dan a Syn anchors on Red (#ce393a) as their primary brand signal, paired with Red (#eebdbe), and accented by Red. The palette leans warm — inviting and energetic.
#ce393a
Primary
#eebdbe
Secondary
#d34f50
Accent
#e59697
Accent
#fdf8f8
Background
#d96768
Accent
Typography
Headings set in catamaran (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dan a Syn uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dan a Syn is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
realistic, candid
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on GravCMS.
Market Presence
Regional presence, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Family Name
The brand name 'Dan a Syn' (Dan and Son) highlights the family-run nature of the business.
Red Accent
The shade #cc3a3a is used for key buttons and accents, providing a consistent visual cue.
Catamaran Headings
The use of Catamaran font for headings gives a modern and approachable feel.
Regional Focus
Emphasis on being located in České Budějovice and Klatovy reinforces their regional presence.
Férový Prodej
The phrase 'Věříme, že i prodej ojetých vozů se dá dělat férově' (We believe that even the sale of used cars can be done fairly) is a recurring theme.
Boy
A young boy is featured prominently in the image, possibly representing the 'Syn' (son) in the company name.
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