Dárek je tady
The CreatorServes Individuals looking for gifts and home decorations
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Dárek je tady anchors on Orange (#82601a) as their primary brand signal, paired with Orange (#8e4000), and accented by Red. The palette leans warm — inviting and energetic.
#82601a
Primary
#8e4000
Secondary
#d33a36
Accent
#3c840f
Accent
#d00000
Accent
#f0f0f0
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dárek je tady uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dárek je tady is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#1d1c30
Dark purple used for the background and primary text.
Source Sans 3
Used for body text, providing a clean and readable look.
Gift-based
Product names are based on the type of gift or decoration.
Dárek je tady
The brand name "Dárek je tady" is written in a distinctive serif font with a handwritten feel.
Gift Box Icon
A simple, outlined gift box icon is used, sometimes with a bow, in a brown color palette.
Hand
A stylized hand is used to represent the act of giving.
Gift Box Illustration
A stylized gift box illustration, often with a bow, is used as a recurring visual element.
Social Media Intelligence
Dárek Je Tady. 1 343 To se mi líbí · Mluví o tom (24). Digitální tvůrce
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