DarKing logo

DarKing

The Everyman

DarKing - dárky pro hasiče, policii a záchranáře

Retail·Gifts·est. 2026·darking.cz

Serves Firefighters, police officers, and rescue workers

Archivo NarrowReliablePracticalSpecializedDedicated11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityServiceCommunityProfessionalism

Color Intelligence

DarKing anchors on Red (#d55c3c) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#e4e4e4

Accent

#d55c3c

Primary

#60605e

Accent

#8c8c8b

Accent

#c1c1c0

Accent

#353533

Text

warm palette(6w/0c)Gray · Red

Typography

Headings set in Antonio (a sans-serif — clean, modern, and optimized for digital), body in Archivo Narrow (a sans-serif — clean, modern, and optimized for digital).

Aa
Archivo NarrowBodySans Serif
Aa
AntonioHeadingsSans Serif

Logo Anatomy

DarKing uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

DarKing is authoritative and decisive, simply spoken and accessible.

Confidence
70%
Warmth
65%
Enthusiasm
60%
Formality
50%
Technicality
30%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

dárkyhasičepoliciizáchranářeeshop

Design Playbook

No design patterns detected

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Nationwide presence, headquartered in Přílepy, CZ.

Origin

CZ

Headquarters

Přílepy, CZ

Market Scope

national

Languages

cs

DarKing is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DarKing. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

dárky pro hasiče, policii a záchranáře

CatchphraseSupporting

Repeated phrase defining the target audience.

Consistency95%
WebsiteSocial
ActiveOccasional

Burnt Orange (#d76242)

Signature ColorSupporting

Used for key elements like buttons and accents, providing a distinctive visual element.

Consistency80%
Website
ActiveOccasional

Archivo Narrow

Typography CodeSupporting

Used for headings, providing a modern and slightly condensed look.

Consistency85%
Website
ActiveOccasional

Crown Icon

Cultural SymbolSupporting

The logo features a stylized crown icon, suggesting authority and quality.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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