DARK / Concept Store
The OutlawServes Young adults interested in fashion and design
What Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
DARK / Concept Store anchors on a vivid Yellow (#ceec02) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#211c1e
Text
#b6b5b5
Accent
#ceec02
Primary
#535051
Accent
#8b898a
Accent
#ffffff
Background
Typography
Headings set in oblibene (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DARK / Concept Store uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
DARK / Concept Store is authoritative and decisive, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
DARK / Concept Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DARK / Concept Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#e91b7d
Used as a primary brand color, conveying a modern and edgy feel.
#000000
Dominant color used throughout the site, reinforcing the 'DARK' concept.
Open Sans
Used for body text, providing a clean and readable appearance.
Be DARK – be proudly young!
Tagline emphasizing the brand's identity and target audience.
Angular Letterforms
The logo uses a bold sans-serif typeface with sharp, angular cuts and unconventional letterforms, particularly in the 'D', 'A', 'F', and 'K'.
Social Media Intelligence
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