Darr.cz logo

Darr.cz

The Everyman
Retail·Online Retailer·darr.cz

Serves General consumers looking for gifts and perfumes

arialReliableFriendlyPracticalAppealing10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityAffordabilityCustomer SatisfactionSelection

Color Intelligence

Darr.cz anchors on a vivid Orange (#fbc431) as their primary brand signal, paired with Orange (#f8cd5a), and accented by Orange. The palette leans warm — inviting and energetic.

#fbc431

Primary

#f8cd5a

Secondary

#6a5d45

Accent

#ffd1d0

Accent

#ffa2a0

Accent

#ff4747

Accent

warm palette(6w/0c)Orange · Red

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
arialBodySans Serif
Aa
ArialHeadingsSans Serif
Aa
Trebuchet MSsecondary_headingSans Serif
Aa
ArialnavigationSans Serif

Logo Anatomy

Darr.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Darr.cz is energetic and passionate, simply spoken and accessible.

Enthusiasm
75%
Confidence
65%
Warmth
60%
Urgency
50%
Formality
45%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

Dárkyparfémydrogeriedárkovázboží

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, de

Darr.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Darr.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Yellow

Signature ColorSupporting

Used in the logo and as primary accents, conveying energy and excitement.

Consistency70%
Website
ActiveOccasional

Dárky

Naming ConventionSupporting

Name refers to gifts, clearly indicating the product category.

Consistency90%
Website
ActiveOccasional

Arial

Typography CodeSupporting

Used for body text, ensuring readability and a clear presentation.

Consistency60%
Website
ActiveOccasional

Club F2 bottle

Packaging CodeSupporting

The Club F2 bottle has a distinctive grenade-like shape with a silver cap and a black textured body.

Consistency90%
Website
ActiveOccasional

Power perfume packaging

Packaging CodeSupporting

The Power perfume has a box with a colorful, graffiti-style design and a bottle with a layered blue and white pattern.

Consistency80%
Website
ActiveOccasional

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