Daruma Praha - Viktor Pešl
The InnocentServes Individuals and businesses seeking custom bookbinding and restoration services
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Daruma Praha - Viktor Pešl anchors on Yellow (#f6eeab) as their primary brand signal, paired with Orange (#e1cd9b), and accented by Red. The palette leans warm — inviting and energetic.
#f6eeab
Primary
#e1cd9b
Secondary
#b26e60
Accent
#d6b38c
Accent
#bf9980
Accent
#31211a
Accent
Typography
Daruma Praha - Viktor Pešl uses Arial across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Daruma Praha - Viktor Pešl uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Daruma Praha - Viktor Pešl is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
natural
realistic
horizontal
rounded
moderate
static
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Viktor Pešl
The website prominently features the founder's name.
Hand Bookbinding
Focus on traditional hand bookbinding techniques.
Daruma Logo
The logo features the word "DARUMA" in a thin, outlined font, positioned above a grey, stylized book shape.
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