DATRAM
The Ruler“DATRAM Sportovní vybavení a příslušenství k mobilům”
Serves Active individuals and sports enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
DATRAM anchors on a vivid Blue (#3bf0dd) as their primary brand signal, paired with Blue (#a6f3eb), and accented by Red. The palette leans cool — projecting trust and professionalism.
#3bf0dd
Primary
#a6f3eb
Secondary
#d33a36
Accent
#fcfdfd
Background
#010101
Text
#3c840f
Accent
Typography
Headings set in Source Serif 4 (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DATRAM uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic, sporty.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
DATRAM is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
DATRAM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DATRAM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Combined Name
Combines 'data' and 'tram' to suggest technology and movement.
Mint Green
The #3bf0dd mint green used in the logo and site design.
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