What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
DavHolz anchors on Red (#37140d) as their primary brand signal, paired with Red (#832a0e), and accented by Orange. The palette leans warm — inviting and energetic.
#37140d
Primary
#832a0e
Secondary
#c36d0b
Accent
#4a0000
Accent
#d2bdb4
Accent
#b38260
Accent
Typography
Headings set in Cormorant Garamond (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DavHolz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: classic, professional, natural.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
DavHolz is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
realistic
flat
dropdown
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Stará Boleslav, CZ.
CZ
Stará Boleslav, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
David Linhart
The business name includes the founder's first name, emphasizing a personal connection.
Dark Blue Accent
The dark blue (#020381) is used for headings and key elements, creating a consistent visual identity.
Cormorant Garamond Headings
Use of Cormorant Garamond for headings gives a classic, crafted feel.
Craftsmanship Focus
Emphasis on traditional woodworking and quality materials.
Material-Based Services
Services are often described by the materials used (e.g., 'Nábytek z masivu').
Hexagon
The logo features a stylized hexagon shape with cutouts, creating a maze-like effect.
DAV HOLZ
The logo uses a bold, sans-serif typeface for the company name 'DAV HOLZ'.
Social Media Intelligence
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