What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#dcdcdc
Accent
#000000
Background
#a8a8a8
Accent
#fcfcfc
Background
#1d1f1f
Background
#595959
Accent
Typography
Headings set in Titillium Web (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DDBIKE uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
DDBIKE is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product_focused, action, lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Moravská Nová Ves, CZ.
CZ
Moravská Nová Ves, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#95c5d1
Light blue used for accents and highlights, especially for call to action buttons.
Titillium Web
Used for headings and body text, giving a modern and sporty feel.
Haibike
Focus on the Haibike brand as a key selling point.
DDBIKE font
The DDBIKE logo uses a sans-serif font with rounded terminals and a distinctive break in the letter 'B'.
Social Media Intelligence
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