What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
The palette leans warm — inviting and energetic.
#b1b1b1
Background
#000000
Background
#212121
Text
#4c4c4c
Text
#fbfbfb
Background
#878787
Background
Typography
Headings set in Narz (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
décorista uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
décorista is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Webflow, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Décorista Blue
Used in the logo and as a highlight color throughout the website.
Narz
Elegant and modern font used for headings, contributing to a sophisticated feel.
Bright and Airy
Photos of wedding decorations are well-lit and have a soft, romantic feel.
Personal Brand
The brand is presented as a personal service of a wedding designer.
Social Media Intelligence
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