Deejo
The Ruler“Deejo. Nůž, který se vám podobá”
Serves Individuals seeking stylish and lightweight pocket knives
What Drives Them
Organized and dependable. Creates order and stability.
Deejo emphasizes ultralight knives with a high degree of personalization. The brand's tagline and values point to a focus on individual expression through a practical, lightweight tool.
Color Intelligence
Deejo anchors on Blue (#1a1937) as their primary brand signal, paired with Blue (#09367e), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#000000
Background
#e2e2e2
Accent
#343434
Text
#1a1937
Primary
#09367e
Secondary
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Deejo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Deejo is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in FR.
FR
national
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Deejo is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Deejo. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
#272530 used for the background and text
Poppins
Used for headings, giving a modern and stylish look
Ultralight Knife
The brand emphasizes the invention of the ultralight pocket knife
Deejo Script
The Deejo logo uses a distinctive, flowing script typeface with a prominent dot over the 'j'.
Social Media Intelligence
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