Delap
The Ruler“DELAP - flexibilní dekorativní kamenné obklady”
Serves Homeowners, Construction Professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Delap anchors on a vivid Red (#cc0000) as their primary brand signal, paired with Blue (#1d2e38), and accented by Blue. The palette balances warm and cool tones.
#cc0000
Primary
#1d2e38
Secondary
#ffffff
Background
#000000
Text
#d8e0e6
Surface
#919ea6
Accent
Typography
Headings set in Baloo 2 (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Delap uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Delap is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#cc0000
Used as the primary accent color throughout the website.
Open Sans
Used for headings and body text, providing a modern and readable feel.
Flexible stone veneer
Unique material used in their products.
flexibilní kamenné obklady
Repeated phrase emphasizing the product's flexibility.
Delap wordmark
The wordmark uses a sans-serif font with rounded terminals and a distinctive 'e' with a horizontal bar that doesn't fully connect to the letter's body.
Brick pattern
A brick pattern is used as a visual element, suggesting construction or foundation.
Social Media Intelligence
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