Delap logo

Delap

The Ruler

DELAP - flexibilní dekorativní kamenné obklady

Construction Materials·Flexible Stone Veneer·delap.cz

Serves Homeowners, Construction Professionals

Open SansDurableReliableModernPractical10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityInnovationFlexibilityAesthetics

Color Intelligence

Delap anchors on a vivid Red (#cc0000) as their primary brand signal, paired with Blue (#1d2e38), and accented by Blue. The palette balances warm and cool tones.

#cc0000

Primary

#1d2e38

Secondary

#ffffff

Background

#000000

Text

#d8e0e6

Surface

#919ea6

Accent

balanced palette(3w/3c)Red · Blue

Typography

Headings set in Baloo 2 (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Open Sans Condensedsecondary_headingSans Serif
Aa
arialUISans Serif
Aa
Baloo 2HeadingsDisplay

Logo Anatomy

Delap uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Delap is formal and professional, authoritative and decisive, technically detailed.

Confidence
80%
Formality
70%
Technicality
70%
Enthusiasm
65%
Warmth
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

obkladykamennéflexibilnídekorativníDELAP

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms, offers dark mode.

Social
youtubefacebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#cc0000

Signature ColorSupporting

Used as the primary accent color throughout the website.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for headings and body text, providing a modern and readable feel.

Consistency90%
Website
ActiveOccasional

Flexible stone veneer

Proprietary IngredientSupporting

Unique material used in their products.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

flexibilní kamenné obklady

CatchphraseSupporting

Repeated phrase emphasizing the product's flexibility.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Delap wordmark

Typography CodeSupporting

The wordmark uses a sans-serif font with rounded terminals and a distinctive 'e' with a horizontal bar that doesn't fully connect to the letter's body.

Consistency90%
Website
ActiveOccasional

Brick pattern

PatternSupporting

A brick pattern is used as a visual element, suggesting construction or foundation.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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