DETEMO
The Ruler“Detektory plynů”
Serves Industrial professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
DETEMO anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Green (#dff0d8), and accented by Red. The palette leans warm — inviting and energetic.
#ff0000
Primary
#f5f5f5
Background
#000000
Background
#dff0d8
Secondary
#f2dede
Accent
#5cb85c
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DETEMO uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, technical, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
DETEMO is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, technical
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Borkovany, CZ.
CZ
Borkovany, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
RIKEN KEIKI
Exclusive distributor of RIKEN KEIKI gas detectors.
Bright Red
Used for alerts and highlighting important information.
Overlapping R
The logo features two overlapping red 'R' shapes, creating a distinctive and memorable visual element.
RIKEN KEIKI Font
The words 'RIKEN KEIKI' are written in a specific font that is part of the brand's visual identity.
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