DeVOSS logo

DeVOSS

The Everyman
Retail·Bicycle Shop·devoss.cz

Serves Local cycling enthusiasts and families

MontserratReliableHelpfulPracticalApproachable10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceExpertiseCommunity

Color Intelligence

DeVOSS anchors on Red (#e32127) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#b8b8b8

Accent

#fcfdfd

Background

#2d2c2b

Text

#e32127

Primary

#535252

Accent

#000000

Background

warm palette(5w/1c)Gray · Red

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Courier NewcodeMonospace
Aa
Audiowidesecondary_headingDisplay

Logo Anatomy

DeVOSS uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

DeVOSS is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Warmth
60%
Formality
50%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

kolaelektrokolaservisprodejdoplňky

Design Playbook

Photography

Product Focused, Lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

DeVOSS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DeVOSS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Red (#e32127)

Signature ColorSupporting

Used as a highlight color for calls to action and important information.

Consistency70%
WebsiteSocial
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings and key text, providing a modern and bold feel.

Consistency80%
Website
ActiveOccasional

Brand Names

Naming ConventionSupporting

Listing specific bike brands they sell (KELLY’S, LEADER FOX, GHOST, GT, STEVENS, LAPIERRE, SPIRIT).

Consistency90%
WebsiteSocial
ActiveOccasional

Action cycling

Photography Style CodeSupporting

Action shot of a cyclist riding through water, creating a dynamic and adventurous feel.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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