SPA HOTEL DIANA
The InnocentServes Tourists seeking spa and wellness treatments
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
SPA HOTEL DIANA anchors on Red (#d53e3f) as their primary brand signal, paired with Red (#cb0505), and accented by Gray. The palette leans warm — inviting and energetic.
#dad3d3
Accent
#d53e3f
Primary
#cb0505
Secondary
#303528
Accent
#737474
Accent
#a4c1e6
Accent
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SPA HOTEL DIANA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SPA HOTEL DIANA is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Františkovy Lázně, CZ, communicating in 2 languages.
CZ
Františkovy Lázně, CZ
local
cs, de
SPA HOTEL DIANA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPA HOTEL DIANA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Beige
Used as a primary background color, creating a sense of calm and relaxation.
SPA HOTEL DIANA
Repeated phrase emphasizing the spa and hotel services.
20th Anniversary Logo
A circular logo with wheat stalks framing the number 20 and the years 2002-2022, celebrating the hotel's 20th anniversary.
Social Media Intelligence
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