Lesnické práce Ing. Josef Kraus
The InnocentServes Local residents and businesses needing forestry and landscaping services
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Given the emphasis on quality, experience, customer service, a reliable personality, and high confidence, the core positioning centers around being a dependable and trustworthy provider of forestry services and related products.
Color Intelligence
Lesnické práce Ing. Josef Kraus anchors on a muted Red (#42312f) as their primary brand signal, paired with Yellow (#897f17), and accented by Yellow. The palette leans warm — inviting and energetic.
#42312f
Primary
#897f17
Secondary
#c3c4bd
Background
#7a7b79
Background
#aea858
Accent
#eae5cc
Accent
Typography
Headings set in Maven Pro (a sans-serif — clean, modern, and optimized for digital), body in lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lesnické práce Ing. Josef Kraus uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lesnické práce Ing. Josef Kraus is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Lomnice nad Popelkou, CZ.
CZ
Lomnice nad Popelkou, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Josef Kraus
The business is named after Ing. Josef Kraus, suggesting a personal connection and expertise.
Local Business
The business emphasizes its location in Lomnice nad Popelkou, suggesting a connection to the local community.
Deep Blue
The color #1d39d8 is used for key elements like headings and links, creating a consistent visual identity.
Deer and Pine Trees
The website uses images of deer and pine trees, suggesting a connection to nature and forestry.
House Icon
A house icon is used to represent the company's location or services.
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