Diebold Nixdorf
The Creator“Transforming the Way People Bank and Shop.”
Serves Financial institutions and retailers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Diebold Nixdorf anchors on Purple (#2f213d) as their primary brand signal, paired with Blue (#004e89), and accented by Red. The palette leans cool — projecting trust and professionalism.
#2f213d
Primary
#004e89
Secondary
#ab1730
Accent
#430d67
Accent
#7c5ea0
Accent
#4c5288
Accent
Typography
Headings set in Gotham-Bold (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Diebold Nixdorf is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
corporate, professional
natural
full_color
flat
top_horizontal
rounded
moderate
image
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 2 languages.
US
global
en, de
Diebold Nixdorf is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Diebold Nixdorf. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Deep Blue
Used in the logo and as a primary color.
Roboto
Modern and clean font choice.
DN
Commonly used acronym for the brand.
Social Media Intelligence
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