DILMAH čaje, dárky

The Ruler

“Skutečný čaj, skutečný rozdíl!”

Food & Beverage·Tea·dilmahcaje.cz

Serves Tea lovers seeking high-quality and ethically sourced tea

Source Sans 3TraditionalEthicalHigh-QualitySophisticated11/12 intel

What Drives Them

👑

The Ruler

Commands authority and sets the standard for the category.

TraditionQualityEthicsAuthenticity

Color Intelligence

DILMAH čaje, dárky anchors on a muted Green (#437650) as their primary brand signal, paired with Green (#4e5c49), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#437650

Primary

#4e5c49

Secondary

#025f67

Accent

#aa950e

Accent

#8ab4b7

Accent

#f7fafa

Background

cool palette(1w/4c)Green · Blue · Yellow

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Source Sans 3— BodySans Serif

Exo 2— HeadingsSans Serif

Arial— secondary_headingSans Serif

var(--template-font)— UISans Serif

var(--template-headings-font)— navigationSans Serif

Logo Anatomy

DILMAH čaje, dárky uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, natural, elegant.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

6/10

traditionalnaturalelegant

Brand Character

DILMAH čaje, dárky is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm

80%

Confidence

75%

Warmth

70%

Nostalgia

50%

Formality

40%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

SkutečnýčajrozdílDilmahtradici

Design Playbook

Photography

product_focused, natural_light

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet.

Websitehttps://dilmahcaje.cz

Built withShoptet

Market Presence

Nationwide presence, based in LK.

Origin

Market Scope

national

Languages

DILMAH čaje, dárky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DILMAH čaje, dárky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Primary shape: round

Complexity60%

traditionalnaturalelegant

Brand Codes

Skutečný čaj, skutečný rozdíl!

CatchphraseSupporting

Tagline emphasizing authenticity and quality.

Consistency90%

WebsiteAdvertisingSocial

ActiveOccasional

Tradice, kvalitě a etickém přístupu k pěstování čaje

Origin StorySupporting

Highlights the brand's values and history.

Consistency80%

WebsiteSocial

ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for body text, providing readability and a modern feel.

Consistency70%

Website

ActiveOccasional

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