DIRECT ALPINE
The Explorer“DIRECT ALPINE outdoorové oblečení, Vyrobeno v České republice”
Serves Outdoor enthusiasts and professionals
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
DIRECT ALPINE anchors on Red (#dc3222) as their primary brand signal, paired with Red (#ff0000), and accented by Orange. The palette leans warm — inviting and energetic.
#dc3222
Primary
#ff0000
Secondary
#b03200
Accent
#000000
Background
#ffffff
Background
#6c6a69
Accent
Typography
Headings set in Gabarito (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DIRECT ALPINE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
DIRECT ALPINE is authoritative and decisive, energetic and passionate, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
DIRECT ALPINE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DIRECT ALPINE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Red
Used prominently in the logo and as an accent color throughout the website.
Gabarito
Used for headings, giving a modern and technical feel.
Made in Czech Republic
Emphasized on the website, highlighting the brand's origin.
Lifetime Warranty
Offered on their products, indicating a commitment to quality.
Arrowhead Logo
A stylized arrowhead shape, formed by two overlapping red shapes, pointing upwards and to the right.
DIRECT ALPINE Font
The brand name uses a bold, sans-serif font, with 'DIRECT' in gray and 'ALPINE' in red.
Social Media Intelligence
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