Direct auto
The Everyman“Direct auto - Jednoduše. Pro radost.”
Serves Individuals and families looking for reliable vehicles and automotive services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Direct auto anchors on a vivid Yellow (#c3da02) as their primary brand signal, paired with Blue (#004237), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#c3da02
Primary
#004237
Secondary
#000000
Background
#8645ff
Accent
#d1f3e7
Accent
#6b7280
Accent
Typography
Headings set in Yummo (a display face — designed for headlines and visual impact), body in Direct Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Direct auto uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Direct auto is authoritative and decisive, energetic and passionate.
third
middle_school
playful
Signature Words
Design Playbook
professional, lifestyle, product-focused
natural
full color
flat
top navigation bar
rounded
balanced
image carousel
Yes
Digital Footprint
Built on Shopify, active on 3 social platforms, offers dark mode.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
Direct auto is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Direct auto. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Jednoduše. Pro radost.
Tagline used in the title and likely throughout marketing.
Direct Sans
Custom font used for headings, creating a modern and approachable feel.
Direct
Prefix used in the brand name and potentially in product/service names.
Social Media Intelligence
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