Diskontni-nakupy.cz
The Everyman“Šetříme vaši peněženku!”
Serves Budget-conscious consumers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Diskontni-nakupy.cz anchors on a vivid Red (#f21821) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#f21821
Primary
#242021
Text
#343434
Text
#e4e4e4
Accent
#ffffff
Background
#000000
Background
Typography
Headings set in Source Serif 4 (a serif — evoking tradition, authority, and print heritage), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Diskontni-nakupy.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Diskontni-nakupy.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
urgent
Signature Words
Design Playbook
product-focused
natural
full_color
flat
top_horizontal
rounded
comfortable
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Diskontni-nakupy.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Diskontni-nakupy.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Red (#f21821)
Used prominently for calls to action and highlighting discounts.
Šetříme vaši peněženku!
Tagline emphasizing savings.
Nunito Sans
Used for headings and body text, providing a modern and readable feel.
Iskontni Nakupy Font
The logo features a bold, sans-serif typeface for 'ISKONTNÍ' in red and a slightly different, bolder sans-serif for 'NÁKUPY' in gray.
Circle D
The logo includes a stylized 'D' inside a broken circle, with the 'D' in red and the circle in gray.
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