Disway
The CaregiverServes People with disabilities and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Disway anchors on a muted Orange (#59473a) as their primary brand signal, paired with Orange (#8e654f), and accented by Orange. The palette leans warm — inviting and energetic.
#231f20
Text
#59473a
Primary
#8e654f
Secondary
#bf8a66
Accent
#43bba2
Accent
#000000
Background
Typography
Headings set in Clarkson (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Disway uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Disway is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Squarespace, active on 3 social platforms, offers dark mode.
Market Presence
Nationwide presence, headquartered in Česká Kamenice, CZ.
CZ
Česká Kamenice, CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used as the primary color for the website's design.
Poppins
Used for headings and body text, providing a modern and readable appearance.
Active Lifestyle
The photography style features people with disabilities actively participating in outdoor activities, promoting an inclusive and adventurous lifestyle.
Social Media Intelligence
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