What Drives Them
Color Intelligence
Divadlo U22 anchors on Pink (#941148) as their primary brand signal. The palette leans warm — inviting and energetic.
#941148
Primary
#d8d6d7
Background
#fcfcfc
Background
#2d0f1f
Background
#9f989b
Background
#020101
Text
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Divadlo U22 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Divadlo U22 is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
natural
full_color
horizontal
rounded
comfortable
static_image
Digital Footprint
Built on Joomla.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Language
The website is in Czech, reflecting the local cultural context.
Location-based Naming
The name 'Divadlo U22' references the Prague 22 district, grounding the theater in its local community.
Orange Accent
The use of orange (#f89406) for buttons and accents provides a visual cue associated with the brand.
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