DKS - Jiří Novotný
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
DKS - Jiří Novotný anchors on Orange (#dbd1b5) as their primary brand signal, paired with Orange (#bcb08e), and accented by Yellow. The palette leans warm — inviting and energetic.
#dbd1b5
Primary
#bcb08e
Secondary
#eae6d9
Accent
#847a5c
Accent
#3e3d37
Text
#fdfdfb
Background
Typography
Headings set in arial narrow (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
DKS - Jiří Novotný is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
DKS - Jiří Novotný is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DKS - Jiří Novotný. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Earthy Brown
Used in the logo and website to evoke a sense of natural materials and craftsmanship.
Arial Narrow
Font used for headings and body text, conveying a simple and straightforward feel.
Blueprint Overlay
The website uses a blueprint overlay on the hero image to convey the construction and design aspect of the business.
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