DL Cord
The Innocent“Vyhledávání dle porovnávacího čísla”
Serves Automotive repair shops and vehicle owners
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#4e4e4c
Text
#272724
Background
#c7c7c6
Accent
#747472
Accent
#fbfbfb
Background
#dadada
Accent
Typography
Headings set in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
DL Cord is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product shots, technical
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
national
cs
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Brand Codes
Founding Year
Emphasis on being established since 1996.
Red Accent
Consistent use of #bf132a red for buttons, links, and logo elements.
Roboto Sans-Serif
Use of Roboto font for body text and UI elements.
Product Focus
Focus on product names and technical specifications.