Dláta - Jaroslav Vaculík
The Innocent“Dláta-EBEN.cz - dláta a rydla ručně kovaná”
Serves Woodworkers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Dláta - Jaroslav Vaculík anchors on a muted Green (#95ba8a) as their primary brand signal, paired with Red (#693736), and accented by Orange. The palette leans warm — inviting and energetic.
#95ba8a
Primary
#693736
Secondary
#775e4f
Accent
#828a6a
Accent
#8ba17c
Accent
#000000
Background
Typography
Headings set in arial (a sans-serif — clean, modern, and optimized for digital), body in verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dláta - Jaroslav Vaculík uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dláta - Jaroslav Vaculík is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Ručně kovaná
Hand-forged chisels.
Verdana
Simple font used for the website.
Olive Green
Used as a primary background color (#95ba8a).
Tool photography
The product photography features tools against a solid, light green background, emphasizing their shape and material.
Tool on plain background
Product photography featuring carving tools isolated on a plain, light green background.
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