What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Dlouhá 7 anchors on a muted Orange (#a18b73) as their primary brand signal, paired with Red (#584642). The palette leans warm — inviting and energetic.
#a18b73
Primary
#999999
Background
#584642
Secondary
#b2b2b2
Background
#e1e1e1
Background
#cacaca
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Dlouhá 7 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dlouhá 7 is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Local market, headquartered in Ústí nad Labem, CZ.
CZ
Ústí nad Labem, CZ
local
cs
Dlouhá 7 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dlouhá 7. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Dark Gray
Used in the logo and as a primary accent color.
Poppins
Modern and clean font used for headings.
Dlouhá 7
Naming the store by street address.
Social Media Intelligence
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