What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
DLplast anchors on a vivid Blue (#00519b) as their primary brand signal, paired with Yellow (#a19b4e), and accented by Yellow. The palette leans warm — inviting and energetic.
#00519b
Primary
#a19b4e
Secondary
#dadcd9
Background
#606542
Accent
#303d48
Accent
#000000
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in latoregular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DLplast uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
DLplast is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, industrial
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Holešov, CZ, communicating in 3 languages.
CZ
Holešov, CZ
national
cs, en, de
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Deep Blue
Used extensively for headings, buttons, and accents, conveying trust and reliability.
Poppins
Modern and clean font used for headings and body text.
Výrobce flexibilních průmyslových hadic
Clearly states the company's core business.
DL Plast Logo
The logo features a bold, sans-serif typeface with a stylized 'DL' and 'PLAST' in contrasting shades of blue.
Criss-cross pattern
A recurring criss-cross pattern is used beneath the logo, resembling a mesh or reinforcement material.
DL Plast Logo Font
The DL Plast logo uses a bold, sans-serif font with a distinctive 'DL' ligature and a stylized '1' in 'PLAST'.
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