Dobré řeznictví
The Innocent“Dobré řeznictví”
Serves Families and individuals seeking high-quality meat products and groceries.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Dobré řeznictví anchors on Blue (#1b355b) as their primary brand signal, paired with Blue (#004f4e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1b355b
Primary
#004f4e
Secondary
#00007d
Accent
#373645
Accent
#8f776b
Accent
#ffffff
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dobré řeznictví uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dobré řeznictví is warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Product Focused, Food Photography
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Dobré řeznictví is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dobré řeznictví. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tradition since 1992
Highlights the founding year and tradition.
Dark Blue
#1b355b used for headings and text.
Exo 2
Used for headings, giving a modern and bold appearance.
Online řeznictví s rozvozem po celé ČR zdarma
Highlights the online delivery service across the Czech Republic.
Vepřové maso z naší domácí biofarmy
Highlights the use of pork from their own organic farm.
Butcher illustrations
The brand uses vintage-style illustrations of butchers and cuts of meat on its packaging.
Serif font
The brand uses a serif font for its name, giving it a traditional and established feel.
Social Media Intelligence
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