Dobrovolný ekologický spolek - ochrana ptactva
The Caregiver“Dobrovolný ekologický spolek”
Serves Local community members interested in wildlife conservation
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Dobrovolný ekologický spolek - ochrana ptactva anchors on Yellow (#faf7ea) as their primary brand signal, paired with Blue (#18353c), and accented by Yellow. The palette leans warm — inviting and energetic.
#faf7ea
Primary
#18353c
Secondary
#c1a20c
Accent
#3c390e
Accent
#938916
Accent
#1a1b0d
Text
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Dobrovolný ekologický spolek - ochrana ptactva is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
natural, wildlife, documentary
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Brand Codes
Nature-Themed Icons
Use of simple, nature-themed icons to represent different aspects of their work.
Lato
Used for body text, providing a readable and friendly feel.
18353C
Dark green color used for the background and accents, representing nature and conservation.
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