Doc. Ing. Pavel Šimek - Florart
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Doc. Ing. Pavel Šimek - Florart anchors on Green (#aac78d) as their primary brand signal, paired with Green (#91a89a), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#aac78d
Primary
#91a89a
Secondary
#d2d9d4
Accent
#81af55
Accent
#95b377
Accent
#fefefe
Background
Typography
Doc. Ing. Pavel Šimek - Florart uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Doc. Ing. Pavel Šimek - Florart uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Doc. Ing. Pavel Šimek - Florart is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
natural, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Pavel Šimek
The brand is built around the name of the landscape architect.
Florart Green
Green color used in the logo and website design, representing nature.
Poppins
Modern and clean font used for headings and body text.
Abstract Green Triangle
The logo features an abstract green triangle composed of horizontal lines and a diagonal line, creating a stylized representation of a landscape or garden.
FLORART wordmark
The wordmark 'FLORART' is used in a specific font, likely custom or carefully selected, to represent the brand.
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