Čerpací stanice DODYoil logo

Čerpací stanice DODYoil

The Everyman
Gas Stations·Retail·dodyoil.cz

Serves Local drivers and travelers

ComfortaaReliableConvenientPracticalLocal10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityAffordabilityCustomer ServiceCommunity

Color Intelligence

Čerpací stanice DODYoil anchors on a vivid Yellow (#f5f136) as their primary brand signal, paired with Purple (#221a26), and accented by Yellow. The palette leans warm — inviting and energetic.

#f5f136

Primary

#221a26

Secondary

#676025

Accent

#aca52c

Accent

#e4b330

Accent

#e92126

Accent

warm palette(5w/1c)Yellow · Purple · Orange · Red

Typography

Headings set in Comfortaa (a display face — designed for headlines and visual impact), body in Mulish (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
ComfortaaHeadingsDisplay
Aa
MulishBodySans Serif
Aa
Fredokasecondary_headingDisplay
Aa
PT SansUISans Serif

Logo Anatomy

Čerpací stanice DODYoil uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleangeometric

Brand Character

Čerpací stanice DODYoil is authoritative and decisive, warm and approachable, simply spoken and accessible.

Warmth
78%
Confidence
69%
Enthusiasm
63%
Formality
57%
Urgency
41%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

pohonné hmotyčerpací staniceautodoplňkyvenkovní posezení

Design Playbook

Photography

stock, product

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Čerpací stanice DODYoil is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Čerpací stanice DODYoil. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleangeometric

Brand Codes

#f3e735

Signature ColorSupporting

Bright yellow used in the logo and website accents.

Consistency85%
Website
ActiveOccasional

Comfortaa

Typography CodeSupporting

Rounded sans-serif font used for headings, creating a friendly feel.

Consistency75%
Website
ActiveOccasional

Kvalitní pohonné hmoty za přijatelné ceny

CatchphraseSupporting

Repeated phrase emphasizing value and quality.

Consistency90%
Website
ActiveOccasional

Smiley Figure

MascotSupporting

A yellow smiley face character with arms and legs, giving a thumbs up and pointing.

Consistency90%
Website
ActiveOccasional