What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Dogtown anchors on Green (#7bdcb5) as their primary brand signal, paired with Blue (#abb8c3), and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#eeeeee
Accent
#abb8c3
Secondary
#ff6900
Accent
#ffffff
Background
#7bdcb5
Primary
Typography
Headings set in Gotham (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dogtown uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dogtown is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Dogtown is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dogtown. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Dogtown Orange
Used in the logo and website accents.
Gotham
Modern and clean font used for the website's content.
Dog
Implied mascot through the brand name and focus on dogs.
Social Media Intelligence
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