Džemy od Helenky
The Innocent“Džemy od Helenky”
Serves Local consumers interested in homemade products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Džemy od Helenky anchors on Red (#f1dfdc) as their primary brand signal, paired with Orange (#673f25), and accented by Red. The palette leans warm — inviting and energetic.
#f1dfdc
Primary
#673f25
Secondary
#bd1316
Accent
#c85a31
Accent
#d89b89
Accent
#100e0d
Text
Typography
Headings set in Dosis (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Džemy od Helenky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Džemy od Helenky is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
elementary
soft
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Džemy od Helenky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Džemy od Helenky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Berry Red
Used for accents and calls to action, evoking the fruit used in jams.
Homemade Recipes
Emphasis on homemade recipes.
Džemy od Helenky
The brand is named after the person making the jams.
Village Illustration
The logo features a cartoonish illustration of a village scene with houses and trees, creating a homely and rustic feel.
Script Font
The brand name is written in an elegant, cursive script font, adding a touch of sophistication and tradition.
Social Media Intelligence
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