Lůžkové a sociální centrum pro seniory, o.p.s.
The CaregiverServes Seniors and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Lůžkové a sociální centrum pro seniory, o.p.s. anchors on Green (#8ece75) as their primary brand signal, paired with Blue (#41c5b4), and accented by Yellow. The palette leans cool — projecting trust and professionalism.
#8ece75
Primary
#41c5b4
Secondary
#f8be14
Accent
#273444
Accent
#606b75
Accent
#fa9a16
Accent
Typography
Headings set in Domine (a serif — evoking tradition, authority, and print heritage), body in DM Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Lůžkové a sociální centrum pro seniory, o.p.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lůžkové a sociální centrum pro seniory, o.p.s. is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Golden Yellow
Used in the logo and as a background accent, conveying warmth and care.
Domine
Used for headings, providing a classic and comforting feel.
Warm and candid
Photos of residents and staff interacting in a natural and friendly way.
SeniorGarden illustration
The logo features an illustration of two people in a garden setting, surrounded by butterflies, with a soft, pastel color palette.
Social Media Intelligence
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