DONALDSON
The Creator“Advancing filtration for a cleaner world”
Serves Industrial and Engine Manufacturers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
DONALDSON anchors on a vivid Blue (#0175c9) as their primary brand signal, paired with Yellow (#c1bfb0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0175c9
Primary
#c1bfb0
Secondary
#f6fafd
Background
#8abfe6
Accent
#b8d9f0
Accent
#318ed3
Accent
Typography
Headings set in Univers W01 (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DONALDSON uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
DONALDSON is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
technical, industrial, product-focused
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 11 languages.
US
global
en, es, de, fr, zh, pl, ru, it, ko, pt, ja
DONALDSON is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DONALDSON. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Donaldson Blue
Specific shade of blue used consistently in the logo, website, and marketing materials.
Roboto
Clean and modern font used for body text, ensuring readability and a professional look.
Advanced Filtration Technology
Highlighting their patented filtration solutions.
Swirl Icon
A stylized swirl icon, resembling a filter or fluid motion, is used as a logo element.
Social Media Intelligence
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