Dopravní podnik hl. m. Prahy, a.s.
The Everyman“Všechny událostiVšechny mimořádné událostiVšechna dopravní omezení”
Serves Residents and visitors of Prague
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Dopravní podnik hl. m. Prahy, a.s. anchors on Red (#d91c1f) as their primary brand signal, paired with Red (#f8d4d5), and accented by Gray. The palette leans warm — inviting and energetic.
#d91c1f
Primary
#d2d4d2
Accent
#353535
Text
#fdfffd
Background
#f8d4d5
Secondary
#e1484b
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dopravní podnik hl. m. Prahy, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Dopravní podnik hl. m. Prahy, a.s. is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Informative, Urban
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Dopravní podnik hl. m. Prahy, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dopravní podnik hl. m. Prahy, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Traffic Red
Used consistently across all branding materials, representing the city's transportation system.
Source Sans Pro
Used for body text, providing a clean and readable feel.
DPP
The acronym is widely recognized and used as a shorthand for the company name.
Prague Metro Logo
The metro logo is a symbol of Prague's public transportation system.
Interlocking Loops
The logo features two interlocking loops, forming a stylized 'D' and 'P' for Dopravní podnik, the transport company.
Social Media Intelligence
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